But this isn’t how the Internet works

Still from their video

Damian Kulash Jr., the lead singer and guitarist of the band OK Go, published a nice column on the website of The New York Times.

Embedded videos — those hosted by YouTube but streamed on blogs and other Web sites — don’t generate any revenue for record companies, so EMI disabled the embedding feature. Now we can’t post the YouTube versions of our videos on our own site, nor can our fans post them on theirs. If you want to watch them, you have to do so on YouTube.

But this isn’t how the Internet works. Viral content doesn’t spread just from primary sources like YouTube or Flickr. Blogs, Web sites and video aggregators serve as cultural curators, daily collecting the items that will interest their audiences the most. By ignoring the power of these tastemakers, our record company is cutting off its nose to spite its face.

Read the whole article

via Elpee Groningen

Update: The original article

Rabid reader of this blog Erik pointed me on twitter to the original source of which this column above is a bit of a summary. The original is more emotional and contains links to embed their new video via Vimeo (which doe not seem to work on my blog for some reason.)

So if you’re interested: ‘To the people of the world, from OK Go’


2 responses to “But this isn’t how the Internet works

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