Irony. Playing this kind of depressive black metal/rock and naming yourself Lifelover. I know it is an acquired taste, but I start to like their just released EP Dekadens.
It strikes me as a mixture of Shining, Katatonia, and Sólstafir.
By the way the last Sólstafir release Köld is something you should definitely check out if you like Lifelover, and vice versa.